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Grosvenor announces

PLP-Designed Adidas Flagship

Store for Oxford Street

A flagship adidas store is proposed for 425 Oxford Street in London’s West End, which will be designed by PLP.


The joint venture owning the property, Grosvenor Britain & Ireland (Grosvenor) and Stow Capital Partners (Stow), has agreed to pre-let 43,000 square feet of retail space to Adidas. The scheme involves the reconfiguration and extension of the lower five floors of the ten storey building. This will create a larger unit for adidas, which aims to create a new flagship store in the prime retail location, opposite Selfridges Department store in the heart of London’s West End.


Consultation with the local community and stakeholders is underway in advance of a planning application to Westminster City Council. If plans are approved, the new flagship store will open in 2018, with double height windows on the ground floor and extensive frontage onto Oxford Street, one of the world’s foremost shopping destinations. The redevelopment aims to reduce the number of service vehicle movements.


The designs by PLP Architecture include improvements to the outward appearance of the building, which currently has four different retail units at ground level. The new store aims to further enhance Oxford Street and the West End’s reputation as a shopping district.